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As the year comes to a close I thought it was a good time to put together a comprehensive list of the best customer acquisition content from around the web. I’ve found everything from interviews, discussions, case studies and how-to guides that you can add to your holiday reading list. 10 minutes
New Mexico News, Sports, Business and Entertainment from the Albuquerque Journal Linking service quality, customer satisfaction and loyalty in ... The paper compares casino service quality evaluations, customer satisfaction and loyalty between casino members and nonmembers, and investigates the relationships among these variables. In particular, the study examines a mediation relationship by proposing that customer satisfaction intervenes between casino service quality and customer loyalty. Journal of Hospitality & Tourism Research Journal of Hospitality & Tourism Research published online 24 September 2014 Seyhmus Baloglu, Yun Yin Zhong and Sarah Tanford Trust Casino Loyalty: The Influence of Loyalty Program, Switching ... Casino loyalty the influence of loyalty program switching ...
Oct 18, 2016 ... British Journal of Psychology ... that may expedite the acquisition of maladaptive learned behaviours such as problem gambling. ... Gambling has the potential to drive changes in consumer behaviour that few forms of entertainment can. .... Multiple studies have also looked at the link between geographic ...
abstract It is crucial from an employee's point of view to perceive some degree of stability even in times of major organizational change. This paper examines the role of a sense of continuity for organizational identification after an organizational merger. We argue that mergers and acquisitions so often end in failures partly because the change is designed in discontinuous ways and employees Customer Retention: Reducing Online Casino Player Churn ... Customer Retention: Reducing Online Casino Player Churn Through the Application of Predictive Modeling Eunju Suh Matt Alhaery Abstract With the potential expansion of legalized online gaming in the United States as well as in the global market, customer retention is critical to the continued growth and success of an online casino. Online customer acquisition techniques | Smart Insights
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With the potential expansion of legalized online gaming in the United States as well as in the global market, customer retention is critical to the continued growth and success of an online casino. While customer churn prediction can be an essential part of customer retention efforts, it has received very little attention in the gaming literature.
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